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Original P&C insurance marketing postcard
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1001 Agency Ideas™ VOLUME TWO
ADVERTISING, Marketing, Sales, Ideas & TOOLS for P&C Agents
Written by
Alan Shulman, CPCU, Publisher of
Agency Ideas® newsletter
Due to the popularity of the first 1001 book, we have finally published the much
demanded second volume. It contains innovative ads, flyers, postcards, sales
letters, Internet marketing, website, and much more, in an amazing 130 pages.
Click on the link of your choice »
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Print Advertising »
 | Print Ad Planning Guide Part 1: Targets Planned. |
| Print Ad Planning Guide Part 2: Budget & Publication Selection. |
| All display Ads: Design, content, location, discounts. |
| 5 insurance ad headline ideas. |
| Large display ads: 2 full page (one printed in full
color) |
| Large display ads: 1 half page example with tie-in
postcard. |
| Small display ads: Where to run them for the best results. |
| Small display ads: 14 examples of 2" x 2" ads. Varying lines. |
| Classified ads: Design and placement tips. |
| Classified ads: 16 examples. Varying lines. |
Yellow Pages Advertising »
| Yellow Pages: Pros & cons of the five leading types. |
| Yellow Pages: 9 helpful ad tips. |
| Yellow Pages: 5 small business insurance ads.
[See
Volume One
for 40+ Yellow Pages ideas.] |
Radio Advertising »
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17 ideas and tips to get
better ad results at a better price. |
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3 entertaining radio ad script ideas. |
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30 Second Ad Script: Any line: Humorous "Feel Like
a Number" ad campaign supported by a postcard, small display ad, Yellow
Pages ad, and web banner ad (elsewhere in this volume.) |
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30 Second Ad Script: Humorous ad soliciting Main
Street-type businesses. |
Online Advertising & Marketing »
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16 ways to promote your agency's website for free. |
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Banner Ads: 9 design and barter for placement ideas. |
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Banner Ads: 14 ready-to-use ads for varying lines in varying sizes. |
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Website Content: 16 questions help to determine if
your site is badly outdated. |
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Website Content: Changes attract repeat visitors.
Presents and illustrates proven suggestion for a dynamic web page. |
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Website Content: The "About Us" page with 21
suggestions of what to include. |
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Website Content: 6 more effective web ideas,
complete with examples, illustrations, and links. |
| Email marketing: 8 mistakes to avoid when using email. |
| Email marketing: Advantages of domain-based
email. |
| Email marketing: E-newsletters. |
| Email marketing: Using "e-aliases" to your full
advantage. |
Direct Mail Marketing »
Postcards
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3 different personal auto cards |
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3 different small business cards |
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1 homeowners card |
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1 ID-theft card |
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1 personal umbrella card |
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1 agency website card |
Direct Mail Marketing » Flyers / Inserts
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22 promotional insert ideas and tips. |
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How to use cross-sell inserts. |
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2 cross-sell flyers: Personal umbrella and
business computer data. |
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Participatory personal auto flyer:
True tales from
the auto junkyard.
Click to view. |
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Fire
your agent —
For younger
personal lines
prospects. |
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Does
your home seem huge when it’s time to insure it? |
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Live here — Click
here (New
or updated website announcement.). |
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See the light — Switch your policy — For all
personal lines prospects. |
Direct Mail Marketing »
Various tools
| Direct Mail Planning Guide with breakeven calculations. |
| 5 imaginary marketing tools: Solicitations that creatively purport to
be messages to themselves, including a legal pad, memos pad, diary page,
calendar, and a self-interview. |
| Job application parody with cover memo. |
| 2 Custom comic strips: Fully scripted comic and a blank balloon
version. |
| 2 Custom crossword puzzles: Business and Home. Clues mention
insured by name, etc. |
| Answers to the above custom crosswords. |
| Peer Profile for homeowners insurance prospects. |
Sales Correspondence » Profitable Stationery
| 9 ideas for your next agency brochure. |
| 15 business card design and usage ideas. |
| 9 hard-working forms ideas: envelopes, checks, Post-its, fax cover,
stickers ... |
| 23 agency slogans plus helpful slogan writing tips. |
Sales Correspondence » How to write insurance sales letters
| 5 absolute basics for insurance sales & marketing correspondence. |
| 9 tips on how to write "business casual" letters and memos. |
| What about white space? |
Sales Correspondence » Sales letters and memos
| 2 Homeowners to auto-only insureds. |
| Auto to Homeowners-only insureds. |
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Boat policies to
HO and auto insureds.
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| Umbrella policies to business
insureds. |
| EPLI to business insureds. |
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Identity-theft.
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Auto travel alert.
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Flood season alert.
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Home insurance alert.
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Personal Umbrella.
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Springtime alert (Mainly for homeowners).
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Auto insurance for prospects with one accident or a
clean record.
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Auto insurance alert
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Investment alert (For homeowners prospects).
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Employee benefits.
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Funeral homes. |
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Truck insurance.
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Various Sales & Service Ideas »
Annual Account Overviews™ (AAO) » Our single most popular idea!
| Smart, professional, AAO alternatives to boring renewal
form letters. |
| Complete personal auto AAO. |
| Complete homeowners AAO. |
Surveys »
| Small business backgrounder. |
| Business insurance client satisfaction survey. |
| Small business prospect dissatisfaction survey.
[See Volume One for
personal lines survey.] |
Personal Lines Selling & Marketing »
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4 creative ways to market with "insurance bags." |
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8 ways to sell higher personal lines limits. |
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8 ways to speed up an auto insurance buying
decision. |
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4 ways to use free drawings to attract personal
lines, with sample drawing coupon. |
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Insurance impact seminars for teen drivers. |
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6 building blocks for a personal lines proposal. |
Commercial Lines Selling & Marketing »
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Customer training classes with 5 specific training
ideas. |
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Insurance Value Statement: Concept and
instructions. |
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Insurance Value Statement: Complete example with
16 valuable sample services. |
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Producer Package Policies: Concept and
instructions. |
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Producer Package Policies: 20+ ideas for what to
include. |
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Producer Package Policies: Complete sample cover
page. |
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Proposal Agenda: Concept and instructions. |
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Proposal Agenda: Complete sample agenda. |
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Proposal Agenda: 5 tie-in commercial proposal
ideas. |
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7 effective ways to get personal when selling
business insurance. |
_____________________________________________________
Book with companion
CD-ROM packed with templates based on the book
for Microsoft Publisher™ --
Only $199
Book without CD --
Only $149
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